As Clark County’s primary public health agency, the Southern Nevada Health District stood at the forefront of our local fight against the COVID-19 pandemic. Within the first year, before the introduction of vaccines, we had three major ways to combat the virus: wearing masks around others, social distancing, and maintaining good hand hygiene. To send this message to our community, I devised the “Mask up. Back up. Wash up.” campaign, which we rolled out across the Las Vegas Valley on buses, at bus shelters, on digital billboards, through a 6×12 postal mailer, on printed fabric masks, in newspaper ads and more.